Search Engine Optimisation
Search engine optimisation (SEO) is activity designed to increase visibility within the unpaid search engine area (referred to as “natural”, “organic”, or “free” search results).
Search Engine Optimisation – SEO
Is it an art or a science?
Probably a combination of both. And yes, lots of hard work and a little luck too.
Getting websites to perform well in google is the fastest growing area of marketing today, offering companies a relatively low-cost marketing option (compared to expensive advertising) with the promise of reaching more people faster too.
SEO Without Cheating
There was a time when companies could buy heavily into backlinks and see a good result. Nowadays, Google’s algorithm is tuned to discourage this form of activity. Google’s algorithm is secret, but we know that it uses hundreds of signals for scoring websites and is continuously improved. So nothing stands still. What’s more, your competitors are also continually investing in SEO. That’s why SEO is an ongoing process for everyone involved.
SEO services provided by Mostly Marketing will depend on the company, industry and website, but generally include:
- On-site content development – ensuring full, unique, relevant content
- Best practice (use of tags, descriptions, keywords)
- Regular refreshment – a news strategy
- Off-site activity, generating links
- Social marketing
- PR
Everyone wants to be on the first page, but not everyone can! We’ll be honest about what we can achieve for your business. Unlike other agencies, we’ll never promise results that we can’t deliver. That only leads to disappointment. We will try to give you a realistic appraisal of what can be achieved, but at the end of the day, the main thing we can promise is effort.
Results Focus
We’re most interested in seeing the results of any activity. That means a monthly report analysing website statistics and data in detail, assessing trends and rankings.
In a climate where moving SEO agencies every 6 months is the norm, Mostly Marketing boasts a stable and loyal client list, which is at capacity and has only grown over the last 5 years.
Google Partner
About Us
Established 2010, Mostly Marketing Ltd offers a broad range of marketing and internet services for small to medium businesses.
SEO and PPC are popular ongoing services, while companies requiring a new website, brand or brochure can use our 'one-off' project services.
Contact
Tel: 07968 583995
Email: andrea@mostlymarketing.co.uk