1. Get the Basics Right
It’s amazing how many companies don’t have the basics in place… Some simple structures and practical steps make a difference.
Management processes don’t need to be complicated – they don’t work if they are – but some simple manageable systems lay the foundations for facilitating great marketing.
2. Learn and Refine
Analysing the effectiveness of what you do helps you make the right decision next time, so that the good keeps getting better.
Generally easier said than done… but with 20 years experience, I can help you establish KPIs to truly understand what works and what doesn’t. Mostly Marketing SEO clients receive a monthly report detailing the key figures to measure progress and target new opportunities.
3. A Safe Pair of Hands
I don’t believe in reinventing wheels, but it’s nice to improve the design!
Mostly Marketing offers external marketing support that you can trust to complement and build on your own plans. We’re not here to persuade companies to invest in risky areas, we want this to work as much as you do.
4. A Spare Pair of Hands
Having worked in busy companies, I understand that time is the biggest limitation on what can be achieved.
Call for advice and input, or outsource your marketing planning, a single project or just an aspect of it.
5. The 80:20 rule, turned on its head
For a small or medium company, it’s far more beneficial to get a project delivered and actioned than to aspire to award-winning graphics or a clever, complex and totally impractical ‘strategic vision’.
You know when your marketing is good enough to go live, so don’t agonise over every last detail if you don’t need to… this generally leads to unnecessary delay and spiralling costs.
6. Think like a client
I think like a client because I was one for 20 years. I know what service and results you should expect and demand and I believe in marketing that gets results.
The philosophy is to treat clients like we would like to be treated ourselves – sharing your passion for your business and treating you with respect, honesty and a genuine desire to deliver.
7. Hard working
Owner managed businesses know that only hard work gets results, so let’s crack on and get busy.