PPC, or paid search marketing is a very direct and controllable way to get your website to appear in search results when and where you want it to.
Google AdWords is the biggest and most popular option. Bing is also available.
PPC stands for ‘pay per click’ as that’s how it is charged. You can spend as little or as much as you wish and it is easy to control the budget and investment for your campaign.
Unfortunately, with PPC, there is no guarantee that any of your ‘clicks’ will turn into ‘leads’, so it’s important to set up the campaigns with thought and consideration to a series of factors, then to review results, refine and control them going forward.
Mostly Marketing has experience of managing campaigns of all sizes and in all sorts of circumstances
We have managed a wide range of budgets. The lowest monthly spend was just £200 and delivered a growing number of leads each month. At the other extreme, we have handled campaigns with monthly spend of £70k and previously (while client-side) managed a spend of £250k.
Over this time we’ve developed our own unique methodology for managing campaigns from small start-ups to the larger players, always focused on delivering the right balance between quantity and quality of leads.
